The Startupist

Kickstarter in 2011.

See previous commentary and statistics.

Of note: It would seem that, with products like Twine, PadPivot, etc. getting so much media attention and widespread praise for the amount of cheddar they were able to raise for their respective projects, the Design category would be the one that grabbed the most cashflow.  While it did grab the title for most popular rewards, it was actually the Film ($32mm) and Music ($19mm) categories that netted the most $$$$ for the projects.