Matt Brezina founded Xobni, a startup that makes the Microsoft Outlook more manageable and usable with their software add-ons.  All startup founders experience an intense learning curve as they, their team, and their startup progress and grow.  Xobni now claims a user-ship base of around 3,000,000 and continues to be poised for future growth and success.  A couple of months ago Brezina gave a talk PR Bootcamp on his startup, and the concept that the success of a startup hinges heavily upon the startup’s PR strategy – all based upon New York VC Chris Dixon’s assertion that “no one cares about your startup”.  Matt Brezina recently posted his presentation slides as well as 5 tips on how to make people care about your startup on his personal blog.

The presentation slides are embedded below.  To take  look at Brezina’s 5 tips, skip to slide 13.

Brezina suggests:

• Tie yourself to a bigger trend
• Take every opportunity to meet a journalist in person
• Heavily engage with users – WOM is better than PR
• Journalists are people.  People are lazy. Build a press center for lazy journalists
• Be a source of data

Brezina and his company are certainly not the first to release such findings, yet this does not at all diminish what has been presented.  These tips should serve as a very necessary reminder for everyone focused on building their new business, or already functioning company.