It’s been increasingly trendy in recent years for entrepreneurs to take advantage of previously innovative business models and apply them to different verticals with varying degrees of success.
One of the latest startups to apply X business model to Y industry is Pleygo, the Netflix of Legos. $15 to $40 per month rents you or your kid a lego set to build and enjoy. At the end of the month, it gets returned, sanitized, shipped back out for the next Plegyo-er.
I consider myself a bit of a playtime purist, and see absolutely no value in renting legos. The rental structure shows a fundamental misunderstanding of the purpose of legos. Pleygo treats them as a puzzle-of-the-month, when the whole point of legos is to acquire new sets, keep them, and then combine them to build new exciting buildings, vehicles, and creative creations.